Our Team
Primedia Solutions helps organisations and senior leaders prepare for high-pressure situations, public scrutiny and reputation-critical moments. We specialise in navigating high-stakes public attention with absolute authority.
Our team combines real-world executive experience, media expertise and communications knowledge to help clients navigate difficult interviews and challenging questions with total confidence and strategic precision.
When scrutiny arrives, preparation matters. Whether facing journalists, stakeholders, regulators or public audiences, our role is to ensure leaders are ready for the conversations that matter most.
Peter Ibbetson
Principal Advisor
Peter Ibbetson has spent many years representing organisations and senior leaders during periods of intense scrutiny. Having been the public face of one of the UK's most challenged financial services brands, he has appeared across national television, radio and print media, including BBC News, Sky News, ITN, Today, Panorama and Five Live. His experience has shaped a practical approach to helping leaders communicate clearly, confidently and credibly when the pressure is on.
Clare Griffin
Media Management
Clare Griffin is an accomplished board-level executive with over 20 years' experience in media monitoring, media intelligence, publishing, and digital media services. Having held senior leadership roles within the Financial Times Group and Profile Group Publications (Centaur Publishing), she has driven business transformation, digital innovation, operational excellence, and commercial growth across complex media environments.
Tet Kofi
Media Consultant
Tet Kofi is a broadcaster, media and PR consultant with extensive experience in communications, brand development and business growth. He advises organisations and senior leaders on how to engage audiences, strengthen reputation and communicate with confidence. Alongside his consultancy work, Tet delivers media and communications training to SMEs and leaders operating in demanding public-facing environments.
Our Network
Supporting our team is a trusted network of experienced broadcasters, journalists, and production specialists. Together, they create realistic environments to ensure leaders are effectively prepared for real-world scrutiny.